A guideline for people who are involved in preparing graphic arts content for the most commonly used media platforms available today. It provides step-by-step assistance and practical tips on the best methods for planning, organizing and creating electronic files for commercial print (lithography), packaging print (flexography) and CD-ROM and Internet publishing. The handbook can be used as a tool to navigate technical and organizational complexities of cross-media publishing, i.e. projects that have multiple components and output channels. The booklet contains sections on the different stages of the process: planning, design, content creation, page assembly, preflight, proofing and testing. It has a detailed section on file formats that defines the most commonly used print and hypermedia file types as well as explanations of how and where they are best used. For the beginner, the handbook provides a solid foundation for getting started in the cross-media publishing business; for the experienced print and multimedia buyer, designer or publisher, the booklet is an authoritative resource and reference tool. The handbook can also be used by educators and instructors as a workbook for teaching the fundamental principles and techniques of desktop and electronic publishing.

Pricing: